In contrast, the game incorporates advertisements in order to make money. These can be in the shape of rewarded videos, banner ads, interstitial ads, or natking matka kingive ads that fit in with the game. Developers have a difficult task in balancing the need to sell valuable in-app items without alienating players who choose not to pay for them. This can be done by offering a mix of premium & free content, as well as exclusive deals and promotions to entice customers to buy.